June 28, 1968
A Big Mac cost $0.49 that summer of 1968, and the Dow Jones sat at 944 — as American troops in Vietnam braced for what President Johnson warned could be a massive enemy attack, underscoring how the war continued to define the national mood even as everyday life carried on. On television, "Get Smart" was pulling in Emmy wins while Herb Alpert's "This Guy's In Love With You" held the top spot on the radio, giving the summer a soundtrack that had nothing to do with the news. On July 20, NASA's Apollo program was building toward its moon landing the following year, but that June the agency had already confirmed the full flight plan for Apollo 11, marking a concrete step toward what would become one of the defining achievements of the century.
On the cover
Magazine Covers — June 28, 1968
NY Times Headlines — Week of June 28, 1968
Enemy Destroys A Fishing Village; 88 Civilians Dead; 103 Vietnamese Wounded During Attack On Military Unit Camped Nearby U.S. Terms It Atrocity 15 Pacification Workers Listed Among Casualties -- 5 Of Foe'S Men Slain 88 Civilians Killed In Attack At South Vietnamese Village
Huge Enemy Cache Of Tnt And Shells Found In Vietnam; Big Enemy Cache Found In Vietnam
World Events — June 1968
Time Person of the Year — 1968
On the radio
Billboard Charts — June 28, 1968
Grammy Awards
On the bookshelf
On the television
Nielsen Top 10 — 1967–68 Season
Emmy Winners — 1968
At the movies
Box Office & Oscar Winners — June 28, 1968
Ebert 4-Star Films — June 28, 1968
On the field
Sports Champions — June 28, 1968
Interested in postcards, posters or t-shirts? Leave your email and we’ll let you know.




