July 27, 1968
A Big Mac cost $0.49 that summer of 1968, and the Dow Jones sat at 944 — as American troops in Vietnam braced for what President Johnson warned could be a massive enemy attack, underscoring how the war continued to define the national mood even as everyday life carried on. On television, "Get Smart" was pulling in Emmy wins while Herb Alpert's "This Guy's In Love With You" held the top spot on the radio, giving the summer a soundtrack that had nothing to do with the news. On July 20, NASA's Apollo program was building toward its moon landing the following year, but that June the agency had already confirmed the full flight plan for Apollo 11, marking a concrete step toward what would become one of the defining achievements of the century.
On the cover
Magazine Covers — July 27, 1968
NY Times Headlines — Week of July 27, 1968
President Thinks Foe Is Preparing 'Massive Attack'; Says U.S. May Have To Take New 'Military Measures' If Troops Are Imperiled President Warns Of A New Attack
World Events — July 1968
Time Person of the Year — 1968
On the radio
Billboard Charts — July 27, 1968
Grammy Awards
On the bookshelf
On the television
Nielsen Top 10 — 1967–68 Season
Emmy Winners — 1968
At the movies
Box Office & Oscar Winners — July 27, 1968
Ebert 4-Star Films — July 27, 1968
On the field
Sports Champions — July 27, 1968
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